Monthly Archives: July 2014

Writing a book ain’t gonna make you any money!

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Writing a book ain’t gonna make you any money!

I’m currently in St. Petersburg for my first weekend visiting my son in college. You may already know that he wrote a book at 16 Yrs old.   What you might NOT know is that he had very little social skills and was also failing school.   In the following year, he actually wrote and published three books and had his own TV show. He also didn’t get into college because of his superb grades or test scores.   His first book was simple, 7 Days To Understanding Your Teen,  and it was from his heart. That book CATAPULTED his opportunities and opened so many doors for him. It set him on the path of his personal development and his business growth.  

Those books and the additional opportunities that were created from them are what got him into college.   While he did sell over 1,000 books in the last year, it had nothing to do with MONEY. It had to do with making him standout from the crowd so that any decent college would see him for his unique value and what he had to offer and in turn, let him come to their school.    I can proudly say that he is now in the Entrepreneurship program at USF in St. Pete.   He still struggles every day with Algebra but when it comes to Revenue Projections, he’s got that one down pat!

As a Business and Entrepreneurial Coach, I often see people who get wrapped up and DISTORTED by the idea that they want to write a book or create an info product to “make more money.” The problem is that they don’t even have a foundation down in their business before doing so and believe that a book or a product is the solution to their problems.  There is no magic pill for a solid business foundation, period.

People, you don’t make money from info products or books!

Well, typically you don’t.…

If you are already a highly paid and respected expert such as Jack Canfield and also have his multimillion dollar marketing plan, SURELY you WILL make money from these products and/or books.

But if you’re like me or my son who was really someone “unknown” the first time we wrote a book or created a product, you are NOT GOING TO MAKE ANY MONEY from that book! Not right away anyway…
STOP thinking that you’re going to CREATE PRODUCTS or BECOME AN AUTHOR or co-author of a compilation book to MAKE MORE MONEY! That’s not how it works and that’s not what it’s for.

“Well Shelley, how do you know this? and why the heck are you telling your clients to do it?”

First, I believe that I’ve become a “quix-pert” in this area since my son, myself and my team have put out five books (all published on Amazon)  many online products from Teleseminar’s to two physical CDs, one-DVD and even the “build my list program” completely packaged as a set … oh yes, I almost forgot…Our Signature program, “Get Your IPA On!”… all in less than 18 months time! (I got a CLUE really fast… I CAN be COACHED!)

In our COACHING PROGRAM,, we have quarterly exclusive VIP Catapult Days where we teach our clients how to do something specific based on their current needs and also to IMPLEMENT so they don’t get STUCK and prevent themselves from actually moving forward in their business. This quarter, we are doing a “Create a Product” Day just for my VIP clients to show them exactly how to create their own product, book that is published on Amazon or downloads and e-books and programs?

Why?   Well, I truly believe that if you are going to have a successful service business or practice, you must have a published book or some sort of physical and/or online product.

There are many reasons WHY but it’s not because they “directly make you money.” They do, however, contribute to the bottom line of your business in so many different ways. Here’s HOW:

Having a published book whether it’s self-published or not can position you as an expert and give you almost-instant  credibility.

            It gives you something to have physically, show and sell whenever you are at an event and/or speaking.

            Having a published book helps you get speaking engagements much more easily and makes you standout from the crowd.

            Having a published book and or info product gives you more credibility.

            Having products or books also gives you something to offer as “bonuses” when you are selling one of your programs or services for higher fees.

            Once you accumulate enough of these products, you can actually CREATE your own Signature program or home study program with them which can either support your clients or EXPAND YOUR REACH.

            Once you’ve  built your list and your following, you can create PASSIVE INCOME including royalties from amazon; just like the check I just received the other day. 

(see Build My List! Build My Business! Build My Bank Account!)

            Please know there IS a is a SYSTEM to planning and launching these products  and if you follow it, you will drum up excitement about your products and services and people start coming to you much more quickly. Your ideal clients find you much more easily  and they are much more eager to work with you.

      Finally, as you are creating these products, you become much clearer on what you are doing, who you were working with, who you are serving, how are you serve them, and really what direction you want to take your business. Because you get into ACTION, the growth of your business will CATAPULT.

No Money vs Mo’ Money!

The sales of these products typically only generate income equivalent to “mice nuts.”  Yes, my boyfriend uses that expression; pretty small. I don’t think we’ve made MORE money than we have actually spent on creating and promoting the products. However, the speaking engagements, the people we have met, the people who have been drawn to us, the list we have built because of it all, and all the connections we have made along with the recognized expert status we’ve been able to create, has brought us thousands.  It’s been a lot of work but definitely worth it.

Selling 2 books could equal $20 but selling 100 books could constitute and income of $20,000 or much higher depending on who you meet, how you attract them, how you follow up and how you serve them. These products are part of your SALES FUNNEL.

In order to have a successful business, you must have your sales funnel mapped out and in place.  It needs to make sense, appeal to your ideal client and take them along the right journey.

Do You Have Holes?

If you have holes in your sales funnel or don’t know what pieces you’re missing, contact us for a Strategy Session with one of our experts and we will help you:

  • get clear on where the holes are,
  • find out what challenges are getting in your way and
  • create a plan to help you move forward in your business in order to
  • CATAPULT your business to super success.

To have Shelley Mitchell SPEAK at your event or organization or …

If you’d like to find out just HOW you can CATAPULT your business, career and life to the next level, grab your FREE Weekly & Daily SUCCESS PLANNER at http://www.MyPersonalBusinessCoach.com and also contact them for your <<rapid-fire, laser focused Business Breakthrough Strategy Session>>. She can be reached at shelley@mypersonalbusinesscoach.com or by phone at 561.320.1517


Combat to COSMO to Corporate to COACH! ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Fun, Fearless & FOCUSED    

Shelley Mitchell, BA, AAC, CPM, CAPS,HCCP, MORS

Speaker/Trainer/Coach/Author

Former Army Sergeant with 2 Combat patches, COSMOPOLITAN Magazine’s first Fun, Fearless Female, and currently one of the most unique, sought-after, top business consultants/coaches in the country, Shelley uses straight-forward HUMOR, toughness, passion and high-energy coupled with 23 years of successful sales, marketing, and corporate & executive real estate development/ management experience with a unique diversity of award winning Direct Sales experience to show her clients and INSPIRE audiences alike on how they can be Fun, Fearless and FOCUSED in business and everything they do and finally make the MONEY they truly deserve!
“Simply put, Shelley teaches you how to FOCUS on the right things, MAKE MORE MONEY and have FUN doing it! She gets things done! and now, so do I…”
After being a workaholic, SINGLE MOM, 6-figure corporate executive, she realized the rungs on her corporate ladder were cracked after ending up over 100 lbs overweight, diagnosed with ADHD (with a capital H) and huge regrets of never getting to see her son grow up. She gave it all up to follow her dreams of being a successful Business and Entrepreneurial Coach whose passion is helping others turn their passion and purpose into highly successful and PROFITABLE businesses so they can make the money they truly deserve. She went back to school to become an ADHD Coach to support her son, authored a couple of books, created the RIGHT BRAIN Solution (tools for the creative entrepreneur), her unique “CATAPULT” coaching system, her “Build My List!” products and program and her wildly popular Signature program, “Get Your IPA On!” Turn Your Marketing Strategies and Tactics into Income Producing Activities”.

She is an expert at helping Smart, Driven, Creative Entrepreneurs get CLEAR on what they really really want, create a PLAN, FOCUS on their PRIORITIES, and take ACTION so they can make the MONEY they truly deserve!
If that’s not enough. she is a skydiver, a scuba diver, a kick boxer and a single mom of a now college freshman who started his own business at 16 years old, wrote and published several books, speaks to various groups and even has his own TV show. She is also very involved in the community with the Junior League of Boca Raton and is a top leader and coach in an international women’s business organization.
She’s speaks, trains and consults nationally to motivate business owners, leaders, managers, executives and teams to turn their PASSION into PROFITS. In addition, she is a certified ADHD Coach and has a team of specialized business and holistic coaches along with her coaching company, My Personal Business Coach, who offers a variety of ways you can work with them, from Speaking, Training, Products, Programs, Intensive VIP Days, to her exclusive Gold and Platinum Coaching programs to CATAPULT your business, career and life to super SUCCESS!

 

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