Are you EXHAUSTING yourself CREATING blogs and newsletters but wonder why NO ONE is OPENING them or READING them?
Have you SPENT HOURS of your TIME putting together the PERFECT EVENT, teleclass, training, or PROGRAM but NO ONE is showing up?
Well guess what?!?! You are NOT alone!
These are some of the most common complaints I hear each and every day from 100% of potential clients. It seems as if everyone is FRUSTRATED that their EFFORTS are just NOT MAKING THEM MONEY or even TOUCHING the lives of people and MAKING THE DIFFERENCE in the world THEY KNOW they are MEANT TO DO!
I get 300-400 emails each day, there is no way in the world I can humanly read or even OPEN all of them.
So what the heck do I do to stay OUT OF OVERWHELM? First, I mark key people VIP so I know which emails I MUST open but then others will end up either SITTING there or GETTING DELETED unless it GRABS MY ATTENTION and STANDS OUT in a way that makes me WANT to open it.
So how do you do this when creating your emails, newsletters and blogs? You can have the BEST INFORMATION in the world but if someone isn’t opening it or reading it, who cares?
There is an ART (or SCIENCE) to this and we teach you this in Our Signature Program, “Get Your IPA On!” which is starting this Tuesday where we help you STOP making NOISE and START Making MONEY! I am definitely proud to say that 100% of our Graduates literally MAKE MORE MONEY…. and you can CLICK HERE to get more information about this.
Yes, that was my little shameless plug to PROMPT the RIGHT person into ACTION to take the next step to JOIN THE MOVEMENT starting Tuesday but I also wanted to share a couple of QUICK TIPS or things to consider you can USE TODAY.
Stop Making Noise and Start Making Money
So, I received a “newsletter” from someone who just recently signed up for our PROGRAM so since they COMMITTED to Getting their IPA on, I committed to jumping in and helping them right away, Here is a SNIPPET of my response to their email (and note that I did already have a relationship with them, I wasn’t writing to a stranger heehee)
Hi Lizzy, (fake name)
Great newsletter! Now that you have committed to be an IPA’er, I want you to know I am committed to your SUCCESS. I read your newsletter and have some quick feedback if you’d like (use some or all as you wish.) So, I have these questions for you…
- How big is your list currently?
- What are all of the things you are doing right now to grow your list? opt in box/free gift? speaking? free teleclasses? social media plan/promotion? any jv partners/affiliates?
- How do you grow your list with your radio show?
I am just trying to get my arms around WHAT you are doing now – whats working and whats not… These are all things you NEED to know the answer to and also have a PLAN for that will increase the value of your list and the amount of MONEY you make in your business. Try to make your SUBJECT LINES an “impactful question” regarding a pain/challenge your ideal client is experiencing and is highlighted in your tip/email or related to your content? It should be something that would make your ideal client want to OPEN the email (get their attention and spark their curiosity)… The reader may not know who “AB” is and while you are using “transformation” in the heading, “transformation”is not word that sells or inspires ACTION. It’s a great word that people understand who already had it but not to those who STILL NEED IT. The person you are trying to reach is someone who has a specific pain or challenge and you need to know what it is and how to connect with them so they know that YOU KNOW – as you are the EXPERT. (You will learn a lot more about that in Module 2 in IPA) Hope this adds value to your life.
Lots of hugs and love,