Monthly Archives: June 2013

25 Ways for Networking, Building Relationships and Having a FUN, FEARLESS and FOCUSED Business!

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25 Ways for Networking, Building Relationships and Having a FUN, FEARLESS and FOCUSED Business!

By Shelley M. Mitchell

 

From:  30 Days to Having a FUN, FEARLESS and FOCUSED Business!

 

Networking, is a cornerstone for growing a successful business whether it’s in your job description or not; but it can be easy and doesn’t have to be scary or overwhelming. Learn 25 simple MUST-DO tips for Business Owners, Executives, Leaders, Managers and Entrepreneurs on how to effectively networking and build relationships plus understand WHY it’s so important and the top 3 reasons why they just don’t do it.

In my upcoming book “How to Get & KEEP What You Really Really Want”, I outline a plan for being FUN, FEARLESS and FOCUSED in order to reach your dreams and goals in your business. There is an entire chapter on Networking and Building Relationships but I wanted to share a few of the tips with you here. I hope you enjoy them and can truly benefit from one or more of these.

Networking is essential to effective leadership in today’s organizations. Whether you own your own business, are thinking about starting one, are a manager of a team/department or are a top Leader/Executive of a large organization, it’s important to know that networking and building relationships is a critical and important role you play whether it’s in your job description or not. How well you network and build relationships can truly make or break your success in your role. Leaders who are skilled networkers have access to people, information, and resources to help solve problems and create opportunities. Leaders who neglect their networks are missing out on a critical component of their role as leaders. So, if it’s so important then why do we have such a difficult time doing it? I believe there are several reasons. First, we don’t know how. Second, we don’t realize the importance of it because we don’t know how and haven’t experienced the results and third, because we let everything else get in the way because of #1 and #2. So let’s strategize.

My company, My Personal Business Coach, helps smart, creative entrepreneurs with the PLANNING but most importantly, with Accountability, all by using our 5 Step Success System and Methodology: In our system, each step is individually tailored towards the goals you want to reach and the challenges you want to overcome. Briefly, those steps are:

  1. Clarifying Your Direction
  2. Strategizing Your Actions- (See Networking and Leadership below)
  3. Upgrading Your Skills and/or knowledge (when necessary)-
  4. Optimizing Your Environment (Oreos out of the pantry theory) – Eliminate distractions and tolerations that may cause you to procrastinate or get overwhelmed –
  5. Mastering Your Psychology –

Today’s focus is on Networking and Leadership which is a part of “Strategizing Your Actions”. Here are some of my tips for Networking, Building Relationships and creating consistent referrals (not necessarily in order of importance)

  1. TALK to your current clients and find out how they heard about you, where they hang out, their social circles, etc. (ask for Referrals)
  2. HAVE a PLAN
  3. EVERYONE is NOT your CUSTOMER (know what makes you different and who your ideal clients are. Who do you love working with?)
  4. Open Ended Questions are much better questions to ask when talking to someone. You find out so much more.
  5. Notice something unique/different about the person you have met or are in conversation with. This helps build rapport
  6. Every day, have consistent follow up
  7. Create and Maintain a list of contacts
  8. Know the Rules of engagement
  9. The philosophy of networking – Networking is a career-long challenge and not a one-time or linear task. Networking does not stop

10. Follow up, Follow up, Follow up – It typically takes 9-13 contacts with a person before they actually become a paying client/customer.

11. Use Tools for networking

12. Treat everyone you meet as if they are the most important person in your life at that moment; because THEY ARE.

13. Join professional and alumni organizations, clubs, societies, etc. that will help expand the network you are trying to create. Volunteering and/or taking leadership roles increases your visibility and reflects well on you

14. Stay positive and grateful. Do not try to shame, guilt or strong-arm others into helping you. Let those with whom you network have full control over the timing and duration of your contact and meetings with them.

15. Make sure to remind people of who you are and how they know you to avoid their embarrassment and confusion if they do not recognize you.

16. Do not lie or misrepresent yourself. Be genuine and authentic, look people in the eye and tell the truth, and build trust with the people in your network.

17. Spend more time listening than talking. Ask open-ended questions (who, what, where, when, why and how) to open up the discussion and to show listeners that you are interested in them.

18. Network when you are in a state of mind that enables you to be positive and charismatic rather than cloying or annoying.

19. Do not harangue people from whom you seek help. Be respectful of their time and the limits they set. Do not rely on them to help you overcome ambivalence or to make critical decisions for you.

20. Always have business cards and a current resume available.

21. Know that YOU are the face, the voice and the reputation of your business. Therefore, when networking, do try to always look, speak and act the way you want your business portrayed

22. Track it – you can’t build it if you can’t track it. Have a CRM or some system that works for you to keep track of your leads, the people you meet and all of your contacts with them.

23. Sequencing – use sequencing emails in your customer contact follow up system and always have a call to action.

24. Book it – I always try to meet TWO key people whenever I speak or go to a networking event and rather than say “I’ll call you”, I do my very best to get at least one appointment or “coffee date” in my calendar before I leave and always follow up with the second. Less stress and overwhelm and this practice has helped me build momentum in my business. It’s also much easier to get an appointment with someone when you are in conversation with them in person. The “I’ll Call You” method is not quite as effective

25. Do NOT give away anything for FREE… without of course, getting someone’s contact information and permission or by letting them know you will follow up to see how they liked the sample, enjoyed the article, etc or can get their opinion. Then follow up…

There are many other tips I could share but if the most important thing I leave you with can only be one tip, I would say CONSISTENCY, FOLLOW UP and CONSISTENT FOLLOW UP are the most important things you can do to build relationships. Furthermore, If you are in a SERVICE business, DO NOT TRY TO HIRE THIS OUT! You cannot hire an assistant to build your relationships for you and do your follow up calls to book appointments with potential clients. Having an assistant is very important if you feel you do not have time to network or follow up but you should utilize an assistant to do all of the things that get in your way of BUILDING RELATIONSHIPS but definitely not to build them for you.

Happy Networking and Relationship Building!

My Personal Business Coach LLC is a Business Coaching and Consulting Company. Shelley Mitchell, President and creator of the Right Brain Solution (tools for the creative entrepreneur), Speaker and Author of the forthcoming Book Series “How to Get & Keep What you Really, Really Want” is an expert at helping Smart, Driven Entrepreneurs get UnStuck, Unstressed and Out of Overwhelm. We help you determine your VALUES, develop your MISSION, choose your STRATEGIES, create a step by step PLAN, FOCUS on your PRIORITIES and then take ACTION to reach your dreams and goals so you can make more money and have better work/life balance. If you would like to find out My Personal Business Coach can help you grow your business or know if we are the right fit, go to http://www.MyPersonalBusinessCoach.com and set up a complimentary consultation to review your current goals, challenges, etc.

Click here to GET YOUR FREE WEEKLY SUCCESS PLANNER www.MyPersonalBusinessCoach.com

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You Do Not Make Money with Social Media!

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You Do Not Make Money with Social Media!

You Do Not Make Money with Social Media!!

By Shelley Mitchell, President/CEO – My Personal Business Coach LLC

All too often I hear new potential clients or a friends complain “but I posted it on Facebook and no one called me” or “I tweeted and no one bought anything” or “I spent hours creating an event on Facebook and Google plus and NO ONE came to my event”…  “I just can’t do this…..”

So, I’m not sure where in the world of ours when the day change where people started thinking that social media was the answer to our prayers and was the new secret weapon to grow our businesses into huge gold mines.  When did spending hours online building business fb pages and crafting the perfect quote for today REPLACE true marketing, branding, partnering, developing relationships closing sales and providing on-going, exceptional customer service?  It didn’t!  This misconception DRIVES ME NUTS because I see so many clients spend countless hours trying to implement social media and are convinced that their lack of knowledge in this area is the reason why their business isn’t achieving the levels they truly desire.

NEWSBREAK!  You do not make money with Social Media!

So how do you make money?  Simple…  By doing business with people who KNOW, LIKE and TRUST YOU…

“Well that sounds great Shelley but how do I do that?”

I’m here to tell you that I did it too.  I killed myself for months, weeks and hours setting up (or trying to) the perfect social media platforms, finding all the great magical statuses to post and friending everyone from Mafia Wars (does that game even exist anymore?)  I’m also here to tell you that I wasted A LOT OF TIME doing that and was really exhausted.  It wasn’t until I started building relationships with people, touching them and listening to them and what they needed (not what I thought they needed) did I start truly growing my business. 

What’s all the hype about then?  Well, Social Media IS Amazing…  It’s a great tool to help you touch someone even better if you utilize it correctly and it help you accomplish some wonderful things but FIRST, understand that there are 4 keys to Social Media Success.  They are:

  1.  Find Interested People
  2. Deliver Quality Content
  3. Capture Information
  4. Keep in Touch!  (yes, this means follow up – human to human, one on one)

Social Media is simply a tool to help you BUILD those relationships to find interested people, deliver quality content, capture information and Keep in touch.  This is how someone grows to KNOW, LIKE and TRUST YOU…

By using Social Media as this powerful tool, it:

  • Gives you CREDIBILITY
  • Increases REFERRALS
  • Develops new RELATIONSHIPS
  • Get higher prices for your products and services
  • Gives you VISIBILITY
  • Develops FAMILIARITY
  • Develops TRUST
  • Then able to OFFER your products and services
  • Perceive you as the EXPERT

Remember, GROUP messages are great for “breast cancer awareness month status reports” and general announcements and for posting groups/events/forums to gather others for a common purpose but for you to be truly effective in building relationships, you must:

  • be CONSISTENT
  • always post with the mindset of ENGAGEMENT of others (ask people to LIKE if they agree, incorporate a link to your site OR include photos with your info on it)
  • always reach out ONE ON ONE with a personal message/chat  (I usually hit MAYBE on events just so I can keep track but it’s not until someone CALLS ME on the phone or sends me an personal message that they’d like for me to come and are following up is my interest really peaked)
  • be INTERACTIVE with others and their posts and successes.  (like, encourage and let your peeps know you are paying attention to them)
  • Oh, it’s also super important to SUPPORT OTHERS.  When a fellow business owner is posting something valuable to them, please LIKE or even SHARE it with others.  Giving to others will always create more space in your world for you to RECEIVE greatness into your life.

In hopes these tips will assist you in creating your Social Media Plan, I hope you also enjoy reading them.  If you are READY to take your business to the next level and would like to schedule a consultation on how My Personal Business Coach can be your partner in this journey, please click here and take advantage of a complimentary consultation.   http://www.mypersonalbusinesscoach.com/ConsultationRequest.en.html

Shelley Mitchell, CPM, CAPS, CAM, HCCP, MORS, COS

(Creator of THE RIGHT BRAIN SOLUTION (tools for the creative entrepreneur) & Author of the forthcoming book series “How To Get & keep What You Really, Really Want – Using SMART Goals to get UNSTRESSED and OUT of OVERWHELM”) 

82 Ways To Get A Booking! (Direct Sales/

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82 Ways To Get A Booking! (Direct Sales/Party Plan/MLM)

1. Send a catalog to a co-worker that has moved.
2. Send a catalog to your Tupperware, Discovery Toys, Etc. Reps or Exchange Shows.
3. Post a catalog in the teachers’ lounge at your child’s school – or any school.
4. Post a catalog in the employee lunch room.
5. Hold an Open House
6. Have a booth a school fair
7. Advertise in your Alumni newsletter and or local newspaper
8. Give a Catalog to the receptionist at your doctor’s or dentist’s office – offer her a GC for each buying customer she refers to you.
9. Include a wrap or flyer with your bill payments.
10. Call past hostesses
11. Put current catalog or wrap in your neighbors door. Include a 10% off coupon.
12. Ask friends or neighbors to have a show
13. Advertise in your church bulletin
14. Take a recipe to every potluck. (That has something to do with your business)
15. Host an office party or brunch.
16. Host a show before or during a PTA meeting.
17. Mail out samples, catalogs, and a wish list
18. Host your own show. Could even be a fund raiser for your favorite charity.
19. Get a list from welcome wagon. New people may be looking for a
consultant or a new job in your area.
20. Set up a display at a craft fair
21. Participate in a school fund raiser
22. Have your Husband or significant other promote the products at work.
23. Have you and your family members wear at shirt or sweatshirt promoting your product.
24. Hold a Christmas shopping show for men.
25. Offer a Christmas wish list to your guest and then call the gift giver.
26. Set up a display at a mall.
27. Put an Ask Me button on your purse or coat.
28. Ask past hostesses at shows to talk about their free products.
29. Hold an opportunity night.
30. Random mailings. Open a phone book and randomly choose.
31. Mention Hostess half price gifts and other benefits at least three times per show.
32. Hold up higher price products and mention half price products to encourage bookings.
33. Mention how much your average hostess gets in products.
34. At the beginning of your show mention the hostess goal.
35. Share upcoming specials at shows and during phone calls.
36. Tell your hostess how much she saved by having a show.
37. Encourage frequent customers to regularly plan shows.
38. Encourage Hostesses to rebook a show in 6-9 months. She’ll be
the first to see and try new products.
39. Treat Hostesses to a special Hostess appreciation tea.
40. Encourage relatives to book a show.
41. Call your realtor with suggestions for new home packages.
42. Offer to do a class for your local grocery store.
43. Start an email address book of customers who want to know
what the monthly specials are, Don’t forget to mention the hostess specials, if there isn’t one create one.
44. Encourage your hostesses and guests to refer potential hostesses to you.
45. Offer a bridal registry.
46. Promote the bridal shows.
47. Describe and highlight the hostess plan during shows.
48. Be friendly and enthusiastic.
49. Follow through on every booking lead.
50. Ask, Ask, Ask
51. Use open ended questions, especially when dealing with bookings.
52. Use your products and samples at home, office, camping, parties, etc..
53. Read sales, self-improvement, and positive thinking books.
54. Call at least two potential hostesses every night.
55. Dream and imagine the possibilities
56. Set goals and review them constantly, post them where you can see them.
57. Ask friends to help you get started or reach a certain goal.
58. Use hostess flyers.
59. Use postcards and or newsletters to continue to spark interest.
60. Follow up phone calls to particularly interested guests. They may decide
later to have a show.
61. Have the hostess tell why she decided to have a show.
62. Give products as gifts or donations.
63. Don’t be shy talking about your products or business.
64. Smile when talking on the phone.
65. Review orders from the past shows–who have bought frequently, etc.
66. Be prepared to answer questions…